This program is specially designed for those who are interested in developing their skills in sales management for FMCG (Fast Moving Consumer Goods) industry. This program provides the participants with all the essential skills needed in acquiring selling skill, such as understand sales process, market research and intelligence, build customer database, promotional activities in supermarket channel, and sales KPIs.
After completing this program, participants will be able to:
Understand and do the sales process
Understand how to do market research and intelligence to improve customer segmentation
Build customer database effectively and efficiently
Create effective promotional activities in modern trade channel
Understand the sales’ KPIs and metrics to improve performance
Identify who is our consumers & customers
Where they purchase the product and how
ABCDE Method
Identify Channels & market size
Identify who is our customers (B2B / B2C)
Where they purchase the product and how
Identify Channels & market size
Planogram, Availability & Visibility, Shelf Management
Experience, Visible & Impactful Program
Brand Activation through SPG
AXA Tower 37th Floor
Jln. Prof. Dr. Satrio Kav.18
Setiabudi, Kuningan
South Jakarta, 12940
Indonesia
Phone: +6221 300 56 123
Fax: +6221 300 56 124
Instagram: @multimatics
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LinkedIn: Multimatics ID