Insight

Design Thinking, Training Design Thinking, Multimatics
Dr. Agus Setiawan

PhD Holder and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

How Design Thinking Can Help You Reinvent Your Business


Current buzzwords include ethics, artificial intelligence (AI), and design thinking. The danger posed by biased machine learning algorithms is well covered in the media. Machine logic and design thinking are being used as a tool to asses the interests and values of a wide range of stakeholders in research and development activities that aim to "translate" ethics into processes.

Design thinking is a human-centered approach to problem-solving that emphasizes empathy, creativity, and collaboration. It is a powerful tool that can be used to reinvent businesses in a number of ways.

When it comes to accelerate your performance and achieve maximum value, Multimatics is ready with the best framework and trainers of design thinking certification, design thinking training, and design thinking framework to help your business to boost its productivity and achieve core objectives.

One way that design thinking can reinvent business is by helping organizations to better understand their customers. Design thinking practitioners use a variety of methods to gain insights into the needs and desires of their customers, such as observing them in their natural environment, conducting interviews, and creating personas. This deep understanding of the customer allows organizations to develop products and services that are truly valuable and relevant to their customers.

Another way that design thinking can reinvent business is by helping organizations to be more innovative. Design thinking encourages creativity and experimentation, which can lead to the development of new products, services, and business models. For example, design thinking was used by Airbnb to develop its peer-to-peer accommodation platform. Airbnb's founders used design thinking to understand the needs of travelers and to develop a solution that would meet those needs.

Finally, design thinking can help organizations to be more agile and adaptable. The design thinking process is iterative, which means that organizations can continuously learn and improve their products and services. This allows organizations to stay ahead of the competition and to adapt to changing market conditions.

Here are some 3 benefits of using design thinking to reinvent your business:

  1. Better understanding of customers: Design thinking can help you to better understand your customers' needs and desires. This can lead to the development of products and services that are truly valuable and relevant to your customers.

  2. Increased innovation: Design thinking can help you to be more innovative. This can lead to the development of new products, services, and business models that can help you to grow your business.

  3. Agility and adaptability: Design thinking can help you to be more agile and adaptable. This can help you to stay ahead of the competition and to adapt to changing market conditions.

Design thinking is a great framework to reinvent your business. It is a powerful tool that can help you to understand your customers, be more innovative, and be more agile and adaptable.

  1. IKEA: IKEA used design thinking to redesign its furniture assembly instructions, making them easier to understand and follow. This resulted in a significant reduction in the number of customer returns.

  2. Nest: Nest used design thinking to develop its smart thermostat, which is easy to use and saves energy. The thermostat was a huge success, and Nest was acquired by Google for $3.2 billion.

  3. Johnson & Johnson Johnson & Johnson used design thinking to develop its baby shampoo, which is gentle on babies' skin. The shampoo was a huge success, and it is now one of Johnson & Johnson's most popular products.

When it comes to accelerate your performance and achieve maximum value, Multimatics is ready with the best framework and trainers of design thinking certification, design thinking training,and design thinking framework to help your business to boost its productivity and achieve core objectives.



Reference:
Kurek, J., Brandli, L. L., Leite Frandoloso, M. A., Lange Salvia, A., & Mazutti, J. (2023). Sustainable Business Models Innovation and Design Thinking: A Bibliometric Analysis and Systematic Review of Literature. Sustainability, 15(2), 988.
Féja, D., Csernátony, F., & Pais, A. (2023). Design thinking in career planning. Implementing tools and mindsets. Il Capitale Culturale: Studies on the Value of Cultural Heritage.
Vendraminelli, L., Macchion, L., Nosella, A., & Vinelli, A. (2023). Design thinking: strategy for digital transformation. Journal of Business Strategy, 44(4), 200-210.
Veflen, N., & Gonera, A. (2023). Perceived usefulness of design thinking activities for transforming research to impact. Food Control, 143, 109264.

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