The State of AI in the Digital Tranformation Era: Collaborate or Replace?
Dr. Agus Setiawan

PhD Holder and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

The State of AI in the Digital Tranformation Era: Collaborate or Replace?

In the recent years, the adoption of AI has skyrocketed to various industry sectors and force organization to adapt and rethink their existed models in order to stay competitive in the current market. While many AI tools enable swift automation and almost-zero errors, this condition might threaten organization with less variative and productive outcomes.

With the use of Robotic Process Automation, Computer Vision, and Natural Text Understanding, it is visible that AI adoption has transformed the system drastically and improve efficiency in the production process. However, the adoption of AI also brings new fear that AI will replaced most jobs and professions since they acquire various data to gain similar competencies as human.

What are the advancement of AI Adoption in this Digital Transformation era?

1. Face Detection and Recognition

Several government systems starting to adopt AI in their regulatory basis, such as checking in for the train departure and creating drivers’ licenses, which enable them to compare a specific face with a database of stored faces, and determining the best match based on certain features or characteristics of the face.

2. Text Editors and Autocorrect

It is undoubtedly visible that AI tools such as and ChatGPT enable users to create contents and writings using several keywords and hints only. With minimal errors and effective results, these tools disrupts the creative space and urges users to set strategic methods in utilizing them without being replaced by the technology itself.

3. Virtual Assistant

Virtual Assistant enable users to conduct routine tasks and mimic human conversations from various questions asked to the systems. Several virtual assistants such as Google Assistant, Apple’s Siri, and Amazon’s Alexa gain popularity in various industries, including customer service, e-commerce, and healthcare, among others.

4. Graphic Designing

Several designing tools such as DALL-E 2, Midjourney, and Craiyon enable users to generate images and concepts using several keywords and hints only. The ability to create artworks from various styles within minutes has disrupts the designing process and creation and force users to set higher standards in graphic designing.

In conclusion, the combination of AI and human intelligence can greatly accelerate the digital transformation process within an organization. While AI technology can automate repetitive tasks, provide quick and accurate data analysis, and improve decision-making processes, human intelligence brings in creativity, empathy, and ethical considerations to the table. By leveraging both AI and human intelligence, organizations can create a well-rounded approach to digital transformation that balances the benefits of technology with the critical thinking and problem-solving skills of human beings. This collaborative effort has the potential to drive significant growth and competitiveness for the organization, and set the stage for future innovation and success.

Brock, J. K.-U., & von Wangenheim, F. (2019). Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence. California Management Review, 61(4), 110–134.
Holmström, Jonny. (2022). From AI to digital transformation: The AI readiness framework, Business Horizons, Volume 65, Issue 3, 329-339, ISSN 0007-6813.
Stefano Magistretti, Claudio Dell’Era, Antonio Messeni Petruzzelli (2019) How intelligent is Watson? Enabling digital transformation through artificial intelligence, Business Horizons, Volume 62, Issue 6. 819-829,ISSN 0007-6813.
Pavlik, J. V. (2023). Collaborating With ChatGPT: Considering the Implications of Generative Artificial Intelligence for Journalism and Media Education. Journalism & Mass Communication Educator, 0(0).

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