Customer Trust, Data Privacy, Multimatics
Dr. Agus Setiawan

PhD Holder and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

DIS: Data Privacy: A Top Priority for Businesses for Customer Trust

Customers are more concerned than ever about the security and privacy of their personal information in the modern digital world. Businesses are better able to earn their customers' trust if they emphasize data protection and create transparent data privacy notices. Customers seek assurances that their personal information is being handled safely and properly. In this post, we'll look at how data privacy notices help businesses gain customers' trust as well as the essential components of a strong notice.

Data privacy notices are crucial because they offer responsibility and openness in how organizations handle personal information. Forging a relationship of trust with users and customers, safeguarding sensitive personal data, and lowering the possibility of data breaches, data privacy notices are essential. Businesses can demonstrate their dedication to safeguarding the personal information of their consumers by publishing a clear data privacy notice.

Data privacy is becoming increasingly important for businesses in the digital age. As more and more of our personal information is being collected and stored online, consumers are becoming more concerned about how their data is being used and protected. A recent study by the Pew Research Center found that 81% of Americans are concerned about their online privacy. And, 72% of Americans say that they would be less likely to do business with a company that they don't trust to protect their data.

Customers' loyalty in businesses expressed when they give their personal information underscores the significance of data privacy. Customers may worry about their personal security if a business fails to adequately protect this information, and they might decide to do business with a rival that values data privacy more. Because of this, the importance of data privacy is rising for both businesses and consumers. A data privacy breach may result in lost business, a tarnished reputation, and possibly legal repercussions.

This means that businesses that want to maintain customer trust and loyalty need to make data privacy a top priority. They need to have clear and transparent policies about how they collect, use, and share customer data. They also need to take steps to protect customer data from unauthorized access, use, or disclosure.

Here are 5 ways to increase data privacy for better customer trust:

  1. Staying Informed

    It is important to keep updated about the current issues or trends regarding to the emerging technology and business opportunities. Keep a keen eye on latest issues to be able to adjust your data privacy controls

  2. Implementing Strong Access Controls

    Business should implement limited access to sensitive information to those who truly need to know.

  3. Encrypting and Securing Data

    When it comes to securing data, business should use encryption methods to safeguard data while it is in transit and at rest. Even if a breach happens, encrypted data is much more difficult to use for malicious purposes.

  4. Conducting Regular Audit and Security Testing

    Regular audits and security testing aid is important in locating potential weaknesses and compliance gaps. By evaluating your company's data privacy procedures.

  5. Employee Education

    Deliver sufficient knowledge on how to handle data securely for all employees and teams is effective to creaset secure communication and spot possible hazards like phishing scams.

It is difficult for businesses to find a balance between gathering just enough data to better their goods and services and refraining from gathering too much data that would worry customers about their privacy due to the intricate interplay between data privacy and client acquisition. To draw in and keep customers, businesses must be open and honest about their data privacy policies, take precautions to safeguard client information, and be aware of the kinds of data they are gathering.

These are some additional benefits of prioritizing data privacy for businesses:

  1. Compliance with regulations.

    Many countries have data privacy regulations that businesses need to comply with. By prioritizing data privacy, businesses can avoid fines and penalties for non-compliance.

  2. Reduced risk of data breaches.

    By taking steps to protect customer data, businesses can reduce the risk of data breaches. This can save businesses money and reputational damage.

  3. Evaluate the organization’s current digital capabilities

    Evaluate the organization’s current digital capabilities using the agreed KPIs. You can use this evaluation to establish the level of digital maturity in your organization. This can be done by mapping the collected data against predefined maturity stages or benchmarks.

  4. Improved customer satisfaction.

    Customers are more likely to do business with businesses that they trust to protect their data. By prioritizing data privacy, businesses can improve customer satisfaction and loyalty.

In order to foster effective partnerships, lower risk and uncertainty, and boost readiness to buy, building trust is crucial. Numerous research have shown how positively customers' intention to stay connected with their product or service provider when they feel secure to conduct transaction within their environment. Therefore, with strategic and effective framework, business can enhance its data privacy protection system to align with regulations and compliances, as well as increase its customers’ trust and loyalty.

Multimatics is ready to provide training and certification programs that covers your need in information security needs such as CISSP certification and ISO 27001 certification.

Contact us on 0877-8123-3050 to reserve your training program or have a further information about cybersecurity and information security training needs.

Girsang, M. J., Hendayani, R., & Ganesan, Y. (2020, June). Can Information Security, Privacy and Satisfaction Influence The E-Commerce Consumer Trust?. In 2020 8th International Conference on Information and Communication Technology (ICoICT) (pp. 1-7). IEEE.
Palmatier, R. W., & Martin, K. D. (2019). The intelligent marketer's guide to data privacy: The impact of big data on customer trust. Cham, Switzerland: Springer International Publishing.
Themistocleous, C. (2018). Customer data: contemporary issues of privacy and trust. Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications, 167-185.
Zhang, J., Hassandoust, F., & Williams, J. E. (2020). Online customer trust in the context of the general data protection regulation (GDPR). Pacific Asia Journal of the Association for Information Systems, 12(1), 4.

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