5 C's of Effective Workplace Communication
Dr. Agus Setiawan

PhD Holder and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

5 C's of Effective Workplace Communication

Workplace communication is the process of exchanging information and ideas, both verbal and non-verbal between one person/group and another person/group within an organization. It includes e-mails, text messages, notes, and calls. Effective communication is critical in getting the job done, as well as building a sense of trust and increasing the productivity of employees.

There are 5 C’s of communication you need to know for written and spoken communications to ensure that they are effective, namely.


Be clear about the purpose of the message you are delivering. The recipient should be aware of why they are receiving the message and what you are trying to achieve by delivering it. Avoid jargon, use simple language, use simple structures, and focus on the core points of your message.


It is important to stick to the point and keep your messages short and simple. Do not use 10 words if you can use five. Don’t repeat your messages. The more you say, the more risk there is of confusion. Avoid that risk by focusing solely on the key points you need to deliver.


When shaping your communication, you must ensure that you are specific. Your arguments should be based on solid facts and opinions from credible sources and you should share irrefutable data to support your argument.


Make sure your communications are coherent. Your style, tone, and language should be consistent throughout. In addition to make sure that each communication you issue is coherent within itself, you should ensure consistency of message when delivering multiple communications.


When creating a message, it is important to give the recipient all of the information they need to follow your line of reasoning and to reach the same conclusions you have. This level of detail will be different in different situations, and you should adjust your communications accordingly. In addition, you should make things as easy as possible for the recipient.


Communication is one of the major concerns in the workplace. Creating and maintaining a positive work environment is really important to do effective workplace communication. Communication at workplace defines organizational goals and helps coworkers collaborate. This is a step towards a fundamental business practice for a committed and productive workforce.

Cheryl Keates, P. (2021). Council Post: The Five C's Of Effective Communication. Retrieved 20 November 2021, from
The 5Cs of Communication: How to Use Them in Crisis Communication. (2021). Retrieved 20 November 2021, from

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