Insight

5 Best Ways to Accelerate Business Process with Design Thinking
Dr. Agus Setiawan
Agus Setiawan

PhD candidate and result-oriented Director with 25 years experience with involvement in all levels of Business Strategy, Sales and Marketing, Managing Project and Product Development. Aside of managing a company, he is also the best corporate trainer and public speaker in seminar and conference.

5 Best Ways to Accelerate Business Process with Design Thinking

Design thinking is a problem-solving process that prioritizes the needs of the customers above anything else. It is based on observing how customers interact with their surroundings and using an iterative, hands-on approach to develop innovative solutions. The primary goal of the design thinking process is to enable businesses to create long-term value for their customers and employees.

“Design thinking is a human-centred approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” – David Kelley, Founder of IDEO.

It may change the way your business develops products, services, processes, and strategies if all the people involved think like a designer. Design thinking combines the customers’ desirability with what is technologically and economically achievable. Design thinking also provides a variety of options for those who aren't trained as designers to use creative techniques to solve a variety of problems and challenges.

5 Best Ways to Accelerate Business Process with Design Thinking

Digital transformation presents business problems that are complex and undefined. So, using design thinking helps business tackles these problems to come up with solutions and innovations. Here are 5 best ways to accelerate business process with design thinking!

1. Build Roadmap

In this era of digital transformation, disruption is ripe. Leaders must maintain an eye on the future and take strong action to move the business forward in the correct manner. They must keep a close eye on future activities and make critical decisions to attain this. Design thinking allows leaders visualize things more clearly. In this fast-changing business environment, design thinking can assist them in developing a roadmap and charting the right direction.

2. Innovation and Team Collaboration

Design thinking encourages interactions, contributions, and brainstorming ideas when it comes to developing a product innovation and technology strategy for business. This is a great approach to get feedback and come up with new and innovative product ideas together as a group. Design thinking promotes team-based collaboration that prioritizes the users.

3. Grab More Opportunities

Design thinking drives innovation and improves everyone's ability to contribute effectively and successfully. This process can help businesses improve the usability of their products and services. The adoption of products and services is improved when they are designed more simply. It is a great approach to come up with excellent ideas and expand more opportunities for everyone involved.

4. Deep Understanding of Users

It's critical to have a detailed, focused understanding of the user's needs and satisfaction criteria in order to build effective and innovative solutions. The goal in developing products and services for our clients, however, will be to make them as user-friendly as possible. Thus, design thinking can be used to create enjoyable and interactive customer touch points that will favorably satisfy the customers and meet all of their needs.

5. Evaluate the Accurate Problems

Design thinking is about discovering accurate and effective solutions to problems and bringing new products to market, not about manufacturing products and services. It entails interacting with users and gaining a deep understanding of their surroundings. Design thinking is concerned with identifying the right problem to address for the customers.

In this digital transformation era, design thinking helps businesses better identify, analyze, and manage the problems that afflict their processes and customers. It prioritizes solutions over processes, as well as creativity and innovation above traditions. Businesses will be able to keep up with and satisfy rapidly changing customer needs if they implement the 5 best ways to accelerate business process with design thinking.

Enhance your design thinking skill to boost your business innovation and growth with Multimatics!


Reference:
Dubey, A. (2017, December 18). #10 Ways to Use Design Thinking for Driving Business. Entrepreneur. https://www.entrepreneur.com/article/306299
MIT ID Innovation. (2021, March 16). Best Ways Design Thinking can Accelerate Business Process. https://mitidinnovation.com/recreation/best-ways-design-thinking-can-accelerate-business-processes/
Tuttle, G. (2021, July 1). What is design thinking and why is it important? Ideas. https://www.wework.com/ideas/professional-development/creativity-culture/what-is-design-thinking

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